Jones Soda labels are not unique, but the idea to use consumer photos on the labels is unique. I don't know of any other company, at least in the US, where they go to so much effort to incorporate consumer design into their product. It must be a massive job to collect, sort and acknowledge all the photos they are sent. It's the sort of job I'd love to have.
February 22, 2011 at 11:45 AM
Yes! On both counts. I've often thought that it is someone's great job to collate all the photos and use them for Jones labels and I totally second your feelings on "very' unique or worse "really" unique. Good on ya, PostMuse!
February 22, 2011 at 12:32 PM
This is gorgeous.
February 22, 2011 at 2:57 PM
Nice to see one of those Jones labels in mail art. They're a unique company for sure.
February 22, 2011 at 8:03 PM
I like. Jones' consumer incorporation technique really makes them feel more personable, like the type of company I would buy and want to support.
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