This was probably a precursor to today's "money saving" coupons. I don't know if coupon use is common in other countries, but in the US people go nuts clipping coupons for money off (usually not more than 75¢) groceries and other items. Most of the time the coupons are for processed foods that we should be limiting anyway, so the whole practice is really nothing more than an incentive to get you to buy what you don't need. I don't use coupons unless it is for something I always buy, and I won't buy anything that has lots of artificial ingredients.
Kellogg used a clever marketing strategy ... send people a quarter and some recipes that called for their products. Even if the quarter was spent elsewhere, those recipes still beckoned.
The card backing the Kellogg's card is my beginning foray into using markers to decorate. I have been fascinated by the zentangle art I see on this blog and I've tried it, but it doesn't seem to flow for me. So, I've been playing with just making very structured patterns and coloring them with markers. This is something I'm going to do more as the year goes on. I like coloring with markers. It is very relaxing.
February 18, 2011 at 12:23 PM
I'm glad to hear about the new coloring with markers plan. I think you'll like it and you don't need to hunt around for just the right backing, just whip one up. As they say downunder, 'Good on ya'!
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